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Marketing Strategy and Competitive Advantage

Improve writing skills, write quality marketing strategies, showcase results, save time

Created bySkillay Academy
IntermediateUpdated Sep 23, 2020

What You'll Learn

  • check_circleWrite a marketing strategy in 2 - 3 days
  • check_circleHow to write a marketing strategy
  • check_circleHow to prepare a marketing strategy outline
  • check_circleHow to prepare a marketing strategy template

About This Course

Welcome to our course on How to Write a Marketing Strategy. This course is designed for entrepreneurs, managers, and marketing professionals who want to learn how to create a clear, effective marketing strategy in just a few days. By the end of the course, you’ll know how to outline your strategy, write quality content, and present it professionally. You'll get templates, step-by-step guidance, and practical tips on defining goals, building target markets, crafting key messages, and developing a strong value proposition.

We’ll walk you through every stage—from assessing your current situation and researching your audience, to writing your strategy, building an action plan, setting a budget, and forecasting sales. You'll also learn how to track results and adjust your strategy to improve performance. This course is perfect for anyone looking to boost their marketing skills with real-world tools and examples. No experience is required—just come ready to learn and put your strategy into action.

Course Content

2 activities • 23 videos • duration: 1h 15m

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Marketing Strategy-Part114 videos • 41 min
  • videocam01 Introduction
    Duration 1:48
  • videocam02 Understanding Your Market
    Duration 4:11
  • videocam03 Understanding Stakeholder Priorities
    Duration 3:43
  • videocam04 Defining Your Goals
    Duration 4:21
  • videocam05 Buyer Persona Profiles
    Duration 5:45
  • videocam06 Key Marketing Messages
    Duration 3:18
  • videocam07 Value proposition
    Duration 1:57
  • videocam08 Content Creation
    Duration 4:53
  • videocam09 Action Plan
    Duration 2:46
  • videocam10 Converting Sales
    Duration 2:12
  • videocam11 Measuring Performance
    Duration 1:37
  • videocam12 Tips for Drafting a Marketing Strategy
    Duration 3:10
  • videocam13 Templates and Guides
    Duration 0:47
  • videocam14 Conclusion
    Duration 1:15
add
Competitive Advantage-Part19 videos • 34 min

Your Instructor

Skillay Academy

An Entrepreneur, a Project Manager, a Communication Specialist and a Digital Marketing Lover

menu_book15 courses
star345 reviews

An Entrepreneur, a Project Manager, a Communication Specialist and a Digital Marketing Lover ... Over 20 years of experience in management consulting with specific focus on communications as a Managing Partner at Management and Development Associates (MDA), a management consulting company. Providing Consulting Services to private, public, non-government and government organizations as well as international corporations, development organizations and donors. Online Course Instructor at Skillay Academy - 33 online courses published weekly at skillashare.com. Practical tips videos published on YouTube. University Lecturer teaching the New Venture Development / Business Planning course. Trained offline more than 10,000 people on various topics for managers and entrepreneurs Boosted Skillay from 0 to 14k online students in less than 2 years - More than 20 years of experience in Communications and Public Relations, Management & Marketing Consulting, Digital Marketing. - Project Management experience in complex Marketing and Communications Projects for various Public and Private clients. - Management Trainer with experience in delivering results based training programs to various audiences including executive level. Training Expertise in Project Management, Team Building, Leadership, Management, Project Cycle Management, Time Management, Communication Skills, Presentation Skills, etc. - Valuable experience with Digital Marketing, Social Media and Affiliate Marketing. If you want to contact me, please ping me at any time: Email ardian.jashari@mda.al LinkedIn /ardian Twitter @ajashari Facebook /ard.jashari.50

Credit Information

Is this course eligible for my CPD requirements as a Canadian CPA?

Provincial regulators of CPAs in Canada do not require that independent providers of CPD be approved to offer courses. Instead, individual CPAs are responsible for assessing whether a CPD activity meets their requirements, and may take activities from any source provided those requirements are met.

Every course offered on LearnFormula is delivered by a qualified subject matter expert or learning organization, and advances learning objectives that are relevant to the responsibilities or professional competencies of Canadian CPAs. All activities on LearnFormula are quantifiable in terms of hours, and are also verifiable, in that users receive documented evidence of their attendance via a certificate of completion after finishing a course (and this certificate is stored by LearnFormula indefinitely). Nearly 100,000 Canadian CPAs successfully satisfy their CPD requirements via LearnFormula on an annual basis.

What Students Are Saying

4.0 out of 5
Student's Choice
15 reviews
  • SH
    Shelly H.
    starstarstarstarstar

    Lots of valuable information here - providing those templates would be nice

Frequently Asked Questions

We are a registered provider with 300+ associations and regulatory bodies worldwide. We operate across 27 global markets including Canada, the US, Australia, and the UK. Every course page clearly displays its specific accreditations. Upon completion, you receive a professional certificate that can be validated online. Our certificates include all necessary accreditation details, credit hours, and completion dates, and are formatted specifically to meet the submission requirements of most global regulatory bodies.

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