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Courses/Finance/Financial Planning

Marketing Tips for Financial Planners

Unlock powerful strategies to attract ideal clients and grow your financial planning practice. Master proven marketing techniques to elevate your brand and build lasting relationships.

Created byPNC Learning
BeginnerUpdated Nov 19, 2025
Marketing Tips for Financial Planners

What You'll Learn

check_circleImplement effective Lunch and Learns and newsletters.
check_circleLeverage webinars, journalists, and strategic networking.
check_circleOptimize your website and embrace digital marketing tools.
check_circleDevelop a unique value proposition and consistent branding.
check_circleUtilize PR, technology, and community advocacy strategies.
check_circleMeasure marketing results and invest wisely for growth.

About This Course

Unlock the secrets to successful financial planning practice growth with "Marketing Tips for Financial Planners." This comprehensive course is meticulously designed to equip financial advisors with the essential marketing strategies and tools needed to attract new clients, deepen existing relationships, and stand out in a competitive landscape.

You'll discover a wealth of actionable insights across various marketing facets, from traditional approaches to modern digital tactics. We'll delve into effective client engagement through:

  • Eight Key Marketing Ideas: Explore practical strategies like "Lunch and Learns," publishing newsletters, hosting seminars/webinars, reaching out to journalists, sending cards, speaking at meetings, maintaining a professional website, and sponsoring youth sports.
  • Comprehensive Marketing Materials: Understand how to leverage an advisor website, video studios, email and social media marketing, semi-custom websites, search engine marketing, digital advertising, e-cards and custom emails, e-newsletters and market summaries, as well as print marketing for maximum impact.
  • Advanced Marketing Strategies: Learn to ditch general messaging, find and flaunt your unique value proposition, optimize your website for ideal client personas, personalize your online presence, act as a resource matchmaker, understand client goals, employ a public relations approach, host "Genius Bars," and embrace technology.
  • Practice-Building Principles: Gain insights into writing a book, working smarter not harder, measuring the right things, being consistent, investing wisely in marketing, advocating for your community, hiring professionals, and understanding when to stick with tried-and-true methods.
  • Workshop, Seminar, and Webinar Solutions: Attract qualified prospects with robust presentation libraries, event marketing options, and concierge services designed to make your educational events a success.
  • Intelligent Prospecting with AI: Discover how cognitive computing and AI-powered insights can enhance prospect profiles and content recommendations for more effective engagement.

By the end of this course, you will be able to formulate and implement a robust marketing plan that drives client acquisition and retention, ensuring your financial planning practice thrives. Elevate your marketing game and confidently communicate your value to your target audience.

Your Instructor

PNC Learning
PNC Learning

2x Award Winning Commercial Insurance Broker

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Founder and CEO of PNC Learning (a wholly owned LearnDay subsidiary), one of Canada’s leading independent providers of pre-licensing and accredited continuing education courses for insurance professionals. https://courses.pnclearning.com With programs currently in use by thousands of students and at some of the largest insurance brokerages across Canada, Jacques has deep experience in successfully launching and marketing new e-Learning programs for the fitness industry, financial services, and other regulated industries. With a technical background, his expertise in e-Learning includes content creation, sales & marketing, and everything required to bring a new e-Learning program to market from the ground up.

Credit Information

Is this course eligible for my CPD requirements as a Canadian CPA?

Provincial regulators of CPAs in Canada do not require that independent providers of CPD be approved to offer courses. Instead, individual CPAs are responsible for assessing whether a CPD activity meets their requirements, and may take activities from any source provided those requirements are met.

Every course offered on LearnFormula is delivered by a qualified subject matter expert or learning organization, and advances learning objectives that are relevant to the responsibilities or professional competencies of Canadian CPAs. All activities on LearnFormula are quantifiable in terms of hours, and are also verifiable, in that users receive documented evidence of their attendance via a certificate of completion after finishing a course (and this certificate is stored by LearnFormula indefinitely). Nearly 100,000 Canadian CPAs successfully satisfy their CPD requirements via LearnFormula on an annual basis.

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Frequently Asked Questions

We are a registered provider with 327+ associations and regulatory bodies worldwide. We operate across 29 global markets including Canada, the US, Australia, and the UK. Every course page clearly displays its specific accreditations. Upon completion, you receive a professional certificate that can be validated online. Our certificates include all necessary accreditation details, credit hours, and completion dates, and are formatted specifically to meet the submission requirements of most global regulatory bodies.