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Master Copywriting With The 12 Step Formula

In this course you will learn how to do sales copywriting using the 12 step copywriting formula. Very useful for writing your own online ads, sales pages, and more!

Created byStuart Oden
IntermediateUpdated May 14, 2020

What You'll Learn

  • check_circleHow to get the reader's attention
  • check_circleHow to create desire in the reader
  • check_circleHow to encourage the reader to make a purchase with you
  • check_circleHow to add a sense of urgency so they ACT NOW

About This Course

This course is a hands-on, step-by-step guide to writing a powerful sales letter using proven copywriting techniques. You'll follow along as I create a complete sales letter from scratch, explaining each part of the 12-step copywriting process in real time. Whether you're a beginner or just looking to sharpen your skills, this course will help you learn by example.

You'll discover how to grab attention, build trust, highlight benefits, and create a sense of urgency—all while keeping your message clear and compelling. By the end, you'll be able to write your own sales letters that persuade readers and drive results.

Course Content

1 activity • 12 videos • duration: 1h 57m

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Section 1-Part112 videos • 2 hours
  • videocamStep 1: Get attention
    Duration 7:15
  • videocamStep 2: Identify the problem
    Duration 7:21
  • videocamStep 3: Provide the solution
    Duration 11:11
  • videocamStep 4: Present your credentials
    Duration 11:22
  • videocamStep 5: Show the benefits
    Duration 12:59
  • videocamStep 6: Give social proof
    Duration 1:06
  • videocamStep 7: Make your offer
    Duration 20:02
  • videocamStep 8: Give a guarantee
    Duration 7:36
  • videocamStep 9: Inject scarcity
    Duration 9:57
  • videocamStep 10: Call to action
    Duration 8:09
  • videocamStep 11: Give a warning
    Duration 14:07
  • videocamStep 12: Close with a reminder
    Duration 6:20

Your Instructor

Stuart Oden

Veteran Digital Marketer And Lead Generation Powerhouse

menu_book4 courses
star17 reviews

Over the past 10 years, I've been perfecting the art of digital marketing. I'm a do-it-yourself kinda guy, which means that I am OBSESSED with learning the most effective way to nail down every single step of the digital sales process. That said, my courses specialize in two things: sales and marketing. In my opinion, these are the two most important aspects of business for a very simple reason: I don't care what business you're in, you need to make sales. And in order to make those sales, you need to do some marketing. It is my honor to be able to post these courses here for you to learn from. I have consolidated all of the knowledge, experience, and practical application of my favorite strategies into simple-to-understand, no-nonsense courses. If you have any questions about any of the material in one of my courses, please feel free to email me at stuart.oden@gmail.com Thanks and have a blessed day.

Credit Information

Is this course eligible for my CPD requirements as a Canadian CPA?

Provincial regulators of CPAs in Canada do not require that independent providers of CPD be approved to offer courses. Instead, individual CPAs are responsible for assessing whether a CPD activity meets their requirements, and may take activities from any source provided those requirements are met.

Every course offered on LearnFormula is delivered by a qualified subject matter expert or learning organization, and advances learning objectives that are relevant to the responsibilities or professional competencies of Canadian CPAs. All activities on LearnFormula are quantifiable in terms of hours, and are also verifiable, in that users receive documented evidence of their attendance via a certificate of completion after finishing a course (and this certificate is stored by LearnFormula indefinitely). Nearly 100,000 Canadian CPAs successfully satisfy their CPD requirements via LearnFormula on an annual basis.

What Students Are Saying

5.0 out of 5
Student's Choice
1 reviews

Frequently Asked Questions

We are a registered provider with 300+ associations and regulatory bodies worldwide. We operate across 27 global markets including Canada, the US, Australia, and the UK. Every course page clearly displays its specific accreditations. Upon completion, you receive a professional certificate that can be validated online. Our certificates include all necessary accreditation details, credit hours, and completion dates, and are formatted specifically to meet the submission requirements of most global regulatory bodies.

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