Build a lasting professional identity by mastering strategy, storytelling, and digital influence in an attention-scarce world.

This course provides a comprehensive framework for building a professional personal brand from the ground up. It covers the essential mindset, strategic positioning, and practical communication tactics needed to stand out, influence your audience, and foster meaningful relationships without relying on quick-fix hacks or vanity metrics.

Soft Skills Trainer
I am a management consultant and trainer specializing in key soft skills. I design and deliver training courses, collaborating regularly with some of the most prestigious professional schools in Italy. I am also the founder of IL MIO VALORE Academy, a learning ecosystem where individuals can enhance their skills. In the past 5 years, more than 90.000 students joined my courses. As a management consultant, I know that many of my clients have already worked with other professionals but have not achieved the expected results. I have been lucky to work with highly complex companies—such as Toyota, Samsung, Roche, Timberland, Johnson & Johnson, Caterpillar, Lamborghini, and Gruppo Generali, to name a few—as well as with small entrepreneurs whose names are well known only within their specific industry. In every project, I strive to bring the same level of commitment, regardless of the organization's size or brand recognition. Today, I work with anyone who is eager to improve their communication—both as an individual and as a business—through a professional development journey. The only difference compared to when I started is that now I’m older. And that’s one problem I still haven’t figured out how to solve.
Provincial regulators of CPAs in Canada do not require that independent providers of CPD be approved to offer courses. Instead, individual CPAs are responsible for assessing whether a CPD activity meets their requirements, and may take activities from any source provided those requirements are met.
Every course offered on LearnFormula is delivered by a qualified subject matter expert or learning organization, and advances learning objectives that are relevant to the responsibilities or professional competencies of Canadian CPAs. All activities on LearnFormula are quantifiable in terms of hours, and are also verifiable, in that users receive documented evidence of their attendance via a certificate of completion after finishing a course (and this certificate is stored by LearnFormula indefinitely). Nearly 100,000 Canadian CPAs successfully satisfy their CPD requirements via LearnFormula on an annual basis.