If you say, "I hate marketing! I wish I didn't have to do it!" - then you will want to know my secrets that help you turn that around, so you can market & sell your work without anxiety or self-doubt.
This course helps you overcome the fear, anxiety, and self-doubt that often come with marketing and selling your services—especially if you're shy, introverted, or have no formal sales training. Designed to be simple and empowering, it walks you through the steps to confidently attract, connect with, and serve your ideal clients, without pressure or awkwardness. You'll also learn how to get more referrals and speak about your work with ease.
Through short videos and downloadable transcripts, you'll explore practical exercises that reframe your mindset and help you communicate with clarity and authenticity. You’ll discover how to market in a way that feels natural and aligned with your values—making the process more enjoyable and effective. No matter your experience level, you’ll come away feeling confident, ready, and in control of your business success.
Marketing Made Easy
Were you ever taught how to get past the fears and self-doubts you encounter as you step out into the world with your services? And it was really hard, and you didn't get anywhere, and you felt like a rejected failure? And you didn't get many - if any - leads or new clients? So you ended up thinking you hated marketing? No one told you exactly how to find and attract your ideal clients, right? Or guided you through the steps of a winning marketing campaign? I bet you weren't taught how to write a fascinating book that brings you speaking engagements, or invitations to be that radio show guest everyone wants to come back again - even if you are introverted, shy and stumble over your words! Me, too. I'm a professional fine artist, sculptor, illustrator and book designer. No artist I have ever met has had in-school training in marketing - we are expected to produce beauty and have it magically snapped up by eager customers. Dream on. No one tells us how to find customers, what to say to them, or how to sell to them. I imagine it is the same with those in financial professions - unless you take those dreary classes where you have to plan your goals and calculate customer value and all that. So, I'd like to show you: • how to conquer the fears and self-doubts that hold you back from a new level of success and prosperity. • how to find and bring in your ideal clients, what to say to them, and how, so they pay you well, willingly and enthusiastically, and refer you to others. • how to create a simple winner marketing strategy that works even while you sleep. • And, I'll show you how to take what you know and create a book that will not only draw customers in, but get you lucrative speaking engagements, radio show and podcast interviews and blog invitations. Even if you are shy and introverted. Even if you have had no marketing training at all. Even if asking for the sale or 'closing' has been impossible or difficult for you before. Be prepared to have your entire life change for the better as you learn how to navigate the seas of selling!
Provincial regulators of CPAs in Canada do not require that independent providers of CPD be approved to offer courses. Instead, individual CPAs are responsible for assessing whether a CPD activity meets their requirements, and may take activities from any source provided those requirements are met.
Every course offered on LearnFormula is delivered by a qualified subject matter expert or learning organization, and advances learning objectives that are relevant to the responsibilities or professional competencies of Canadian CPAs. All activities on LearnFormula are quantifiable in terms of hours, and are also verifiable, in that users receive documented evidence of their attendance via a certificate of completion after finishing a course (and this certificate is stored by LearnFormula indefinitely). Nearly 100,000 Canadian CPAs successfully satisfy their CPD requirements via LearnFormula on an annual basis.
