Applying Organizational Archaeology™ and Organizational Acupuncture™ for Cultural Health & Excellence
An insightful, practical course designed for HR and T&D leaders on how to build a high-performance culture for competitive gain. The course is based on two different yet inter-related methodologies:
The instructor’s proprietary, research-based methodology―Organizational Archaeology™― which is designed to help analyze and manage corporate culture. An accompanying 80-page (Adobe PDF) workbook contains data-collection strategies and planning grids to apply the skills presented in the course in real-life culture-improvement initiatives. Ideal for HR team use.
The instructor’s communication planning framework known as Organizational Acupuncture™. Based on principles of Traditional Chinese Medicine, the techniques taught in the course can help fix “broken” or “toxic” cultures, as well as address communication challenges caused by ineffective channels or company “silos.” An accompanying business eBook is provided for supplemental reading.
The lesson videos and materials are designed to help you understand the dynamics of corporate culture in order to enhance organizational effectiveness. Together, more than 6,000 students in 142 countries have taken the Organizational Archaeology™ and Organizational Acupuncture™ eLearning courses.
Writer & Communication Consultant
Mark N. Clemente, MA is an award-winning writer, communication consultant, and corporate trainer. He is the author of five books and dozens of journal articles and research studies on business communication and organization development. Mark has served as a senior writer in the advertising and PR units of the renowned communications agency, Ogilvy & Mather. He has also held senior communication positions with such firms as Alexander & Alexander Consulting Group, Coopers & Lybrand, and Howard J. Rubenstein Associates. As a consultant in corporate and organizational communication, his clients have included Alcatel-Lucent, The Boston Consulting Group, Novartis, IBM, Aon Consulting, CSC, and Deloitte & Touche. An internationally recognized speaker, Mark has conducted workshops for such groups as the American Management Association, the Association for Corporate Growth, Cornell University School of Law, International School of Management, the Society for Human Resource Management (SHRM), and the Strategic Research Institute. Mark has been an editorial contributor to prominent business journals and has been published and quoted widely in such publications as IndustryWeek, Human Resource Executive, The New York Times, the Washington Post, Harvard Management Update, Sales & Marketing Management, Merger & Acquisition Advisor and Executive Leadership. Mark holds a master's degree in strategic communication, and has taught college-level courses in speech communication and sociology.
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