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Courses/Communication/Writing Skills

Professional Writing, Part 1: Writing to Communicate

Learn easy ways to adapt your writing to the way people read and the devices they read on.

Created byKaren Dunn Skinner
4.5
(79 reviews)
IntermediateUpdated Oct 30, 2019
Professional Writing, Part 1: Writing to Communicate

What You'll Learn

check_circleAdapt writing for different reading behaviors and devices.
check_circleCraft subject lines that grab attention.
check_circleStructure communications for quick readability.
check_circleHighlight key information to prompt action.
check_circleStand out in a crowded communication landscape.
check_circleBegin building stronger business and professional writing skills.

About This Course

With over 430 billion emails sent every day, email remains the most vital—and most frustrating—form of business communication. In this webinar, the first in a series on business and professional writing, you’ll learn practical strategies to make your messages stand out. You’ll discover how to adapt your writing style to the way people read today and the devices they use, ensuring your communications are seen and acted upon.

The course will cover how to craft effective subject lines, structure information for maximum impact, and position key details where your audience will notice them. By making small but powerful adjustments, you’ll write emails and messages that rise above the noise and get the results you want.

Your Instructor

Karen Dunn Skinner
Karen Dunn Skinner

Senior Lawyer, Editor, and Lean Practice Management Advisor, Gimbal Canada Inc.

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star210 reviews

Karen is a lawyer and Lean Six Sigma Black Belt with over 20 years of international experience in corporate-commercial, regulatory, and education law. She is a co-founder of and principal at Gimbal Lean Practice Management Advisors, specialists in Lean and continuous improvement in legal and business processes in professional service firms and public sector institutions. Karen offers clients a powerful combination of legal experience and process improvement skills. Since founding Gimbal, she has taught Lean thinking and process improvement to thousands of lawyers and other professionals across North America and, in February 2020, she’ll be teaching a course on legal innovation and technology at McGill’s Faculty of Law. She speaks and writes regularly on the application of Lean in the legal profession, and facilitates projects that improve the practice and the business of professional service firms. Karen worked for years as a professional editor. She teaches powerful writing and editing techniques to business professionals who want to communicate clearly and concisely with their clients and colleagues. Education: B.Sc. (Honours) from Queen's University at Kingston, Ontario. Bachelor of Common Law (LL.B.) and Bachelor of Civil Law (B.C.L.) from McGill University’s Faculty of Law. Certified Lean Six Sigma Black Belt and Lean Six Sigma Sensei from Villanova University. Karen was a member of the Quebec Bar for over 20 years.

Credit Information

Is this course eligible for my CPD requirements as a Canadian CPA?

Provincial regulators of CPAs in Canada do not require that independent providers of CPD be approved to offer courses. Instead, individual CPAs are responsible for assessing whether a CPD activity meets their requirements, and may take activities from any source provided those requirements are met.

Every course offered on LearnFormula is delivered by a qualified subject matter expert or learning organization, and advances learning objectives that are relevant to the responsibilities or professional competencies of Canadian CPAs. All activities on LearnFormula are quantifiable in terms of hours, and are also verifiable, in that users receive documented evidence of their attendance via a certificate of completion after finishing a course (and this certificate is stored by LearnFormula indefinitely). Nearly 100,000 Canadian CPAs successfully satisfy their CPD requirements via LearnFormula on an annual basis.

What Students Are Saying

4.5
Student's Choice
79 reviews

Frequently Asked Questions

We are a registered provider with 327+ associations and regulatory bodies worldwide. We operate across 29 global markets including Canada, the US, Australia, and the UK. Every course page clearly displays its specific accreditations. Upon completion, you receive a professional certificate that can be validated online. Our certificates include all necessary accreditation details, credit hours, and completion dates, and are formatted specifically to meet the submission requirements of most global regulatory bodies.