Effective ways to attain your goals and grow your business.

The demand for top accounting talent continues to grow—while the supply struggles to keep up. Traditional hiring strategies often fall short in today’s competitive job market, especially as more professionals seek flexible work arrangements. In this timely training, Barb Bruno shares expert insights tailored to firms navigating the modern challenges of recruiting in the accounting industry.
You’ll learn how to avoid costly hiring mistakes, prepare your recruitment strategy effectively, and build a compelling employer brand. From leveraging employee referrals to optimizing your LinkedIn presence and website, this course equips you with practical tools to attract, engage, and retain the talent you need—especially during critical periods like tax season.

Internationally Recognized Top Expert in the Staffing and Recruiting Profession
Barb is recognized internationally as one of the top experts in the Staffing and Recruiting Profession. She was selected by LinkedIn Learning to create recruiting courses, which boasted over 1m participants worldwide. Her training has been approved for Continuing Education Credit for LinkedIn Learning’s enterprise clients. Her training is also approved for Continuing Education Credits for the Certification Programs offered by the National Association of Personnel Consultants and Tech Serve Alliance. She also authored the Best Practice Study Guide and Industry Practices curriculum for Tech Serve Alliance and conducts prep training. Barb has addressed international audiences and has developed web based training programs that are distributed worldwide. She became a trainer to help others become more successful. Barb writes for numerous publications, conducts radio interviews and authors one of the most widely read online publications, The No BS Newsletter. She has authored several books, created mobile apps and is often quoted as an industry expert. Barb’s Staffing and Recruiting firm has placed over 10,000 people in jobs and she has developed a web based Career Portal to help job seekers find employment. Barb has been, is and always will be defined by making a difference in the lives of others. She has also held many leadership roles in local, state and national employment associations and has been awarded many top honors. Barb speaks at conferences, conducts webinars, provides in-house training and offers some limited high-level consulting. Her ideas are easy to implement, and participants realize a strong return on their investment of time and money. Bottom Line: Her enthusiasm and passion are contagious!
Provincial regulators of CPAs in Canada do not require that independent providers of CPD be approved to offer courses. Instead, individual CPAs are responsible for assessing whether a CPD activity meets their requirements, and may take activities from any source provided those requirements are met.
Every course offered on LearnFormula is delivered by a qualified subject matter expert or learning organization, and advances learning objectives that are relevant to the responsibilities or professional competencies of Canadian CPAs. All activities on LearnFormula are quantifiable in terms of hours, and are also verifiable, in that users receive documented evidence of their attendance via a certificate of completion after finishing a course (and this certificate is stored by LearnFormula indefinitely). Nearly 100,000 Canadian CPAs successfully satisfy their CPD requirements via LearnFormula on an annual basis.