Master client acquisition & business growth strategies specifically for legal professionals. Transform your practice with authentic, results-driven marketing.
This course, "Sales and Marketing for Lawyers: Business Development Today," offers an essential guide for legal professionals seeking to excel in business development. It challenges the conventional view of sales as "sleazy," reframing it as an authentic, strategic, and human endeavor crucial for career growth and firm success.
Despite common misconceptions, effective business development is not about being an extrovert with the gift of gab, but rather a methodical process involving preparation, planning, and consistent effort. Legal education often overlooks practical client acquisition skills, leaving a significant gap for lawyers. This program fills that void, providing actionable insights into building and maintaining a robust book of business.
You will learn to:
Through practical examples and candid discussions, "Sales and Marketing for Lawyers" equips you with the knowledge and tools to confidently navigate the evolving legal landscape, ensuring sustained success and professional fulfillment.
Ryan Standil leads seminars about effective written communication. He is a regular speaker at accounting firms, law firms, corporations, and governmental agencies. Ryan attended Western University, in Canada, where he graduated from the Ivey Business School and the Faculty of Law. After graduating, Ryan worked at a law firm in Toronto, focusing on corporate and commercial matters. Today Ryan owns and operates a seminar company, called Write To Excite. Ryan’s mission is to help professionals grow their income by improving their writing. Ryan is a frequent contributor to the leading newspaper in Canada, The Globe and Mail. Unsurprisingly, his columns can be described as “writing about writing.” To read one of Ryan’s columns, please visit https://www.writetoexcite.com/globeandmail.
Partner at Renno & Co
Partner at Renno & Co., focusing on tech law, M&A, and corporate law. Runs 4L Academy, training lawyers across North America in BD, and The Authentic Legal Professional, a nonprofit with free resources. Passion: Lifting the legal profession through authenticity and skill building. Built a thriving M&A practice from scratch with BD tactics you’ll hear today.
Provincial regulators of CPAs in Canada do not require that independent providers of CPD be approved to offer courses. Instead, individual CPAs are responsible for assessing whether a CPD activity meets their requirements, and may take activities from any source provided those requirements are met.
Every course offered on LearnFormula is delivered by a qualified subject matter expert or learning organization, and advances learning objectives that are relevant to the responsibilities or professional competencies of Canadian CPAs. All activities on LearnFormula are quantifiable in terms of hours, and are also verifiable, in that users receive documented evidence of their attendance via a certificate of completion after finishing a course (and this certificate is stored by LearnFormula indefinitely). Nearly 100,000 Canadian CPAs successfully satisfy their CPD requirements via LearnFormula on an annual basis.
