Skip to main content
by learnformula
search
For Business
Team license & compliance management
For Higher Education
Academic partnerships
For Government Agencies
Government training solutions
For Instructors & Course Creators
Teach on our marketplace
Become a Sponsor
Reach professionals where they learn
Log inStart 7-Day Free TrialStart Free TrialStart Free Trial
search
  1. Courses
  2. /Business
  3. /Sales skills

Sales Training: Learn How to Sell in 7 Effective Steps

Master the Art of Selling with Proven Strategies and Techniques

Created byPaul Ferguson
BeginnerUpdated Apr 14, 2024

What You'll Learn

  • check_circleUnderstand the Sales Process
  • check_circleDevelop Effective Communication Skills
  • check_circleMaster Sales Techniques
  • check_circleEnhance Customer Relationship Management
  • check_circleAdaptability and Problem-Solving
  • check_circleBuild Confidence and Professionalism

About This Course

In this comprehensive sales training course, you'll discover the secrets to mastering the art of selling in just 7 effective steps. Whether you're new to sales or seeking to refine your existing skills, this course offers invaluable insights and practical techniques to help you excel in the competitive world of sales. From building rapport with customers to overcoming objections and closing deals, each step is carefully designed to empower you with the knowledge and confidence needed to succeed. By the end of this course, you'll have the tools and strategies to navigate every stage of the sales process with ease and achieve remarkable results in your sales career.

Course Content

1 activity • 10 videos • duration: 1h 57m

remove
Introduction10 videos • 2 hours
  • videocamIntroduction
    Duration 3:03
  • videocamProspecting
    Duration 22:40
  • videocamMaking a Great Impression
    Duration 29:25
  • videocamValue Proposition
    Duration 10:20
  • videocamDiscovery
    Duration 15:29
  • videocamShowtime
    Duration 12:22
  • videocamThe Explosive No!
    Duration 6:54
  • videocamClosing the Sale
    Duration 10:47
  • videocamTextbook Example of a Sale
    Duration 4:23
  • videocamConclusion
    Duration 2:13

Your Instructor

Paul Ferguson

Sales Enablement Expert

menu_book1 courses
star24 reviews

Hello, I'm Paul Ferguson, and for over three decades, I've navigated the thrilling world of sales, evolving from a dedicated Sales Executive to a respected European Sales Director. Throughout my journey, I've been passionate about understanding the intricate dynamics of sales and leading teams to remarkable successes across different markets. My venture, "Selling Today," stands as a testament to my belief in an innovative approach to sales that challenges conventional practices. It’s founded on a simple yet powerful mantra: "Stop closing and start doing the right things at the beginning of your sales process." This philosophy has not only reshaped my approach to sales but also revolutionized how sales professionals across the globe view their craft. I firmly believe that sales doesn't have to be about high pressure or compromise. Instead, I advocate for a sales process that's ethical, stress-free, and dignified, enabling sales professionals to meet their goals without sacrificing integrity. It's about creating genuine connections, offering real value, and maintaining a deep sense of self-respect. Join me in redefining the art of selling. Together, we'll embark on a journey to explore a sales approach where excellence and personal integrity aren't just idealistic goals but practical realities. Let's transform the way we think about sales, making it a rewarding experience for both sales professionals and customers alike.

Credit Information

Is this course eligible for my CPD requirements as a Canadian CPA?

Provincial regulators of CPAs in Canada do not require that independent providers of CPD be approved to offer courses. Instead, individual CPAs are responsible for assessing whether a CPD activity meets their requirements, and may take activities from any source provided those requirements are met.

Every course offered on LearnFormula is delivered by a qualified subject matter expert or learning organization, and advances learning objectives that are relevant to the responsibilities or professional competencies of Canadian CPAs. All activities on LearnFormula are quantifiable in terms of hours, and are also verifiable, in that users receive documented evidence of their attendance via a certificate of completion after finishing a course (and this certificate is stored by LearnFormula indefinitely). Nearly 100,000 Canadian CPAs successfully satisfy their CPD requirements via LearnFormula on an annual basis.

What Students Are Saying

4.2 out of 5
Student's Choice
24 reviews
  • RR
    Robert R.
    starstarstarstarstar

    Well, yes, it was a perfect match. I will use it in my everyday project management work, with slight modifications. Looking forward to it.

Frequently Asked Questions

We are a registered provider with 300+ associations and regulatory bodies worldwide. We operate across 27 global markets including Canada, the US, Australia, and the UK. Every course page clearly displays its specific accreditations. Upon completion, you receive a professional certificate that can be validated online. Our certificates include all necessary accreditation details, credit hours, and completion dates, and are formatted specifically to meet the submission requirements of most global regulatory bodies.

You May Also Like

  • Ethics: Business Ethics

    2026 Ethics and Corporate Compliance

    starRated5.0out of 5,(556 reviews)
    2 CPD hrs
  • Finance: Budgeting & Financial Forecasting

    Critical Skills for CFOs & Controllers: Budgeting & Forecasting Strategies for Today’s World

    starRated5.0out of 5,(113 reviews)
    2.5 CPD hrs
  • Accounting & Tax: Technology for Accountants

    Claude Fundamentals for Accountants (2026 Update)

    starRated5.0out of 5,(646 reviews)
    2.5 CPD hrs