Skip to main content
by learnformula
search
For Business
Team license & compliance management
For Higher Education
Academic partnerships
For Government Agencies
Government training solutions
For Instructors & Course Creators
Teach on our marketplace
Become a Sponsor
Reach professionals where they learn
Log inStart 7-Day Free TrialStart Free TrialStart Free Trial
search
  1. Courses
  2. /Business
  3. /Sales skills

Selecting and Developing Sales People

Develop your sales people with a range of skills to succeed in variety of sales situations.

Created byEve Ash
BeginnerUpdated Apr 1, 2021
Selecting and Developing Sales People

What You'll Learn

  • check_circleIdentify the key ingredients for developing your sales people
  • check_circleSelect the right people, with right attitude and use a work test
  • check_circleProvide regular training, attending to different skill levels
  • check_circleBuild skills for relationship selling and challenging sales situations
  • check_circleLearn to recruit a sales person and use a work test
  • check_circleLearn to pitch your business and teach your poeple to pitch their services

About This Course

This is a course which shows how to develop sales people to easily achieve success. Once this course is completed, you will have learned how to develop salespeople to perform at their best and reach their potential, no matter what their skill level. You will learn to hire the people with the right attitude and skills by using work tests during recruitment. You will set your salespeople up from day 1 ensuring they have strong personal business plans and attend regular training. You will create a desire to belong and an opportunity to build relationships.

Relationship selling focuses on the interaction between the buyer and the seller rather than on the price or details of the product. It involves developing long-term relationships with your customers — rather than focussing simply on one transaction. Relationship selling involves interacting with customers to create strong, even emotional, connections.

This program shows how to overcome six typical challenges faced by experienced sales people. A great way to encourage positive sales skills and behaviours.

Whether you are preparing to interview someone for a sales position, or even if you are applying for a sales position, this case study will provide useful skills and strategies for both sides of the interview. It is an ideal program for anyone involved in selection interviewing – sales managers, team leaders, consultants, trainers, business owners and HR personnel.

Lastly, we all need to be able to sum up our business ideas in as few words as possible, clearly and succinctly. When you have a business proposal or idea you want to present, internally or externally, there are some key points to learn to pitch effectively. This is a useful skill for any independent business owner, service provider, consultant, entrepreneur or anyone with a business, service or proposal to present to a prospective client, partner or financier.

Course Content

5 activities • 5 videos • duration: 1h

remove
Developing Sales Capabilities-Part11 videos • 1 quiz • 13 min
  • videocamDeveloping Sales Capabilities
    Duration 13:23
  • quizDeveloping Sales Capabilities Review Questions
add
Developing Sales Capabilities-Part21 videos • 1 quiz • 10 min
add
Advanced Sales Skills-Part11 videos • 16 min
add
Recruiting a Sales Rep-Part11 videos • 14 min
add
Pitching Your Business-Part11 videos • 6 min

Your Instructor

Eve Ash

menu_book62 courses
star2,781 reviews

Eve Ash is a psychologist, film producer and international speaker. She is an expert in human behavior – leadership, communication, service, motivation, performance and justice. Eve founded Seven Dimensions, producing over 1000 comedy, drama and interview style videos, TV shows, feature documentaries and e-learning courses including the hilarious LA-business-based Cutting Edge Communication Comedy Series. Eve has won an Australian Businesswoman of the Year award, and over 170 film awards.

Credit Information

Is this course eligible for my CPD requirements as a Canadian CPA?

Provincial regulators of CPAs in Canada do not require that independent providers of CPD be approved to offer courses. Instead, individual CPAs are responsible for assessing whether a CPD activity meets their requirements, and may take activities from any source provided those requirements are met.

Every course offered on LearnFormula is delivered by a qualified subject matter expert or learning organization, and advances learning objectives that are relevant to the responsibilities or professional competencies of Canadian CPAs. All activities on LearnFormula are quantifiable in terms of hours, and are also verifiable, in that users receive documented evidence of their attendance via a certificate of completion after finishing a course (and this certificate is stored by LearnFormula indefinitely). Nearly 100,000 Canadian CPAs successfully satisfy their CPD requirements via LearnFormula on an annual basis.

What Students Are Saying

4.6 out of 5
Student's Choice
8 reviews
  • MR
    Malcolm R.
    starstarstarstarstar

    Good course but I would have liked to see a bit more about various types of businesses instead of real estate or something similar as being the example. There are many different industry types and products that require some differentiation in selling methodology.

Frequently Asked Questions

We are a registered provider with 300+ associations and regulatory bodies worldwide. We operate across 27 global markets including Canada, the US, Australia, and the UK. Every course page clearly displays its specific accreditations. Upon completion, you receive a professional certificate that can be validated online. Our certificates include all necessary accreditation details, credit hours, and completion dates, and are formatted specifically to meet the submission requirements of most global regulatory bodies.

You May Also Like

  • Ethics: Business Ethics

    2026 Ethics and Corporate Compliance

    starRated5.0out of 5,(556 reviews)
    2 CPD hrs
  • Finance: Budgeting & Financial Forecasting

    Critical Skills for CFOs & Controllers: Budgeting & Forecasting Strategies for Today’s World

    starRated5.0out of 5,(113 reviews)
    2.5 CPD hrs
  • Accounting & Tax: Technology for Accountants

    Claude Fundamentals for Accountants (2026 Update)

    starRated5.0out of 5,(646 reviews)
    2.5 CPD hrs