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SEO + Local SEO - Get More Customers From Google Search

This course is a guide to show you how to improve your search position for your business using the latest and up to date SEO techniques.

Created byMark Timberlake
IntermediateUpdated Jan 22, 2025

What You'll Learn

  • check_circleIn this course, you will learn how to set up your business in local search and international search so that it can be found.
  • check_circleAnd you will learn how to improve your rankings and competitiveness in local search results and international search results.
  • check_circleYou will also learn the key principles of online search marketing so that you can grow your business with highly targeted potential clients in an easy to understand way!
  • check_circleSo if you are a business owner, that serves a local area or an international area and you want to compete in Google search with organic traffic (free traffic), then this course contains essential information that will help you do that.
  • check_circleIt is also useful if you are running a marketing business as it will give you very specific SEO training on how you can help your clients impact their position in search, which will deepen the strength of your service offerings.

About This Course

SEO Training - With a little bit of training, you can learn how to improve your search rankings and SEO rankings and grow your business presence online.

Wordpress Not Required

Most SEO courses assume you have Wordpress, but you can use the methods in this course with any website, not just Wordpress, both for Local SEO And International SEO.

Objectives Of The SEO Course This course is a guide to show you how to improve your search position for your business using the latest and up to date SEO techniques.

Guide To Local SEO And SEO: This is a complete guide with step by step instructions on how to improve your local search rankings in Google local search and Google maps search, using these techniques for both Local Search and International Search, you will improve your rankings.

Knowing how to do all the things Google wants you to do, gives you an advantage. If someone in your area is searching for your business on Google, you will need to appear in search in a favourable position. Creating a strong SEO (search engine optimisation) strategy is key and this course will guide you through that process.

Special Note For Marketers Who Want To Learn Local SEO: Once you have gone through the course, you will in turn, be able to train others, we recommend that you practice the principles first however, until you are completely sure that you have grasped all the ins and outs that we discuss in the training.

Course Format: The SEO training is presented in a really simple format that anyone can understand and all terms are clearly explained throughout the course.

This is a video course with on-screen notes and screen shares throughout.

Questions This Course Answers: ● How can I get my business to do better in local search results? ● How do I get my business higher in Google maps results? ● How do I get my business to rank better in international search on Google? ● How do I get my business found on Google? ● Why don't I see my business in Google maps? ● How does Google My Business work?

Join Me On The Other Side And Learn Local SEO And Best SEO Practices: So join me on the other side and learn how to use local search marketing to grow your business profits and your business!

Course Content

1 activity • 28 videos • duration: 2h 32m

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Section 128 videos • 2.5 hours
  • videocam01 Introduction To Local SEO
    Duration 1:20
  • videocam02 Understanding Google Search
    Duration 3:25
  • videocam03 Local SEO Ranking Factors
    Duration 6:28
  • videocam04 Your Local Ranking Factors
    Duration 1:31
  • videocam05 Your Analytics Spreadsheet
    Duration 2:26
  • videocam06 Domain Authority And Page Authority
    Duration 3:26
  • videocam07 Trust Flow
    Duration 2:44
  • videocam08 Check Your Local Rankings
    Duration 2:52
  • videocam09 Google Local Search
    Duration 13:14
  • videocam10 Google My Business Page
    Duration 10:32
  • videocam11 Cleaning Up Old Listings
    Duration 5:27
  • videocam12 Create A Google Review Strategy
    Duration 8:02
  • videocam13 Citations - An Introduction
    Duration 3:56
  • videocam14 Managing Your Citations
    Duration 12:49
  • videocam15 Backlinking
    Duration 2:45
  • videocam16 Checking The Quality Of Your Backlinks
    Duration 3:37
  • videocam17 Building Backlinks
    Duration 6:54
  • videocam18 Social Media Pages As Backlinks
    Duration 2:03
  • videocam19 Content Marketing
    Duration 3:06
  • videocam20 Creating Your Content
    Duration 11:07
  • videocam21 Understanding Keywords
    Duration 3:33
  • videocam22 Keyword Strategies
    Duration 6:45
  • videocam23 Inserting Your Keywords
    Duration 8:55
  • videocam24 Marketing A Local Business
    Duration 1:54
  • videocam25 AIDA Marketing - An Overview
    Duration 5:11
  • videocam26 An Introduction To Adwords
    Duration 4:15
  • videocam27 Your Google Profile Explained
    Duration 2:59
  • videocam28 Setting Up A Local Marketing Agency
    Duration 10:55

Your Instructor

Mark Timberlake

Online Marketing Specialist

menu_book5 courses
star60 reviews

Mark runs an online training company called SME Heroes, which specialises in training on all things to do with sales, online marketing, management and his personal passion of photography. He has extensive experience with online business in various forms over the last 15 years and loves to share his hard won lessons and techniques for online business success. In addition he also has over 12 years experience in online retail and over 6 years experience as a commercial photographer. This means he has a deep breadth of experience which comes through in his courses which are always designed to be easy to understand and to pass on the skills he has learned in a practical way.

Credit Information

Is this course eligible for my CPD requirements as a Canadian CPA?

Provincial regulators of CPAs in Canada do not require that independent providers of CPD be approved to offer courses. Instead, individual CPAs are responsible for assessing whether a CPD activity meets their requirements, and may take activities from any source provided those requirements are met.

Every course offered on LearnFormula is delivered by a qualified subject matter expert or learning organization, and advances learning objectives that are relevant to the responsibilities or professional competencies of Canadian CPAs. All activities on LearnFormula are quantifiable in terms of hours, and are also verifiable, in that users receive documented evidence of their attendance via a certificate of completion after finishing a course (and this certificate is stored by LearnFormula indefinitely). Nearly 100,000 Canadian CPAs successfully satisfy their CPD requirements via LearnFormula on an annual basis.

What Students Are Saying

4.5 out of 5
Student's Choice
13 reviews
  • JH
    John H.
    starstarstarstarstar

    lots of information - great foundation for me to now manage my SEO to ensure all aspects of our initiatives are managed to optimize our exposure within Google

Frequently Asked Questions

We are a registered provider with 300+ associations and regulatory bodies worldwide. We operate across 27 global markets including Canada, the US, Australia, and the UK. Every course page clearly displays its specific accreditations. Upon completion, you receive a professional certificate that can be validated online. Our certificates include all necessary accreditation details, credit hours, and completion dates, and are formatted specifically to meet the submission requirements of most global regulatory bodies.

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