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Simple, Effective + Profitable Social Media Marketing

Learn simple, effective, efficient, and tested strategies for social media marketing. You don't need gimmicks or paid ads to grow your business on Instagram and Facebook.

Created byAllison Stewart Bishins
IntermediateUpdated Jun 13, 2025

What You'll Learn

  • check_circlelearn about social media marketing
  • check_circlelearn how to market on instagram
  • check_circlelearn how to market on Facebook
  • check_circlelearn how to leverage local community
  • check_circlelearn how to authentically engage with customers

About This Course

In today's digital landscape, social media isn't just an option, it's essential for connecting with customers and growing your business.

Discover how to build a compelling online presence with "Simple, Effective + Profitable Social Media Marketing". This course cuts through the noise to offer a practical, step-by-step approach tailored for small businesses and advocates.

You'll learn how social media acts as a powerful "wayfinding" tool, making it easy for customers to discover and purchase from you. Beyond just having a presence, you'll master strategies to engage and retain existing customers while attracting new ones, even leveraging the power of local connections.

Key topics covered include:

  • Defining and translating your brand visually and through content.
  • Crafting simple, authentic, and engaging captions and calls to action.
  • Basic photography tips for creating scroll-stopping images.
  • Efficient planning techniques to save time.
  • Effective engagement strategies to build community.
  • Understanding the unique strengths of different platforms like Instagram and Facebook.
  • Using social media to support and connect with your local business community.

Move beyond overwhelming trends and complex algorithms. Focus on building genuine relationships and showcasing your unique "magic" to create a social media strategy that is simple, truly effective, and profitable for your business.

Course Content

2 activities • 2 videos • duration: 1h 1m

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Social Media Marketing for Small Business-Part11 videos • 50 min
  • videocamSocial Media Marketing Foundations + Strategies
    Duration 50:13
add
Bonus Video: Your Magic Is Your Marketing-Part11 videos • 11 min

Your Instructor

Allison Stewart Bishins

Social Media Marketing Consultant + Trainer

menu_book1 courses
star28 reviews

Allison Bishins is a small business consultant teaching businesses how to leverage marketing to increase revenue and build community at the same time. Her background in urban planning, non-profit work, environmental policy and marketing combine for a unique perspective on marketing that supports multiple outcomes.

Credit Information

Is this course eligible for my CPD requirements as a Canadian CPA?

Provincial regulators of CPAs in Canada do not require that independent providers of CPD be approved to offer courses. Instead, individual CPAs are responsible for assessing whether a CPD activity meets their requirements, and may take activities from any source provided those requirements are met.

Every course offered on LearnFormula is delivered by a qualified subject matter expert or learning organization, and advances learning objectives that are relevant to the responsibilities or professional competencies of Canadian CPAs. All activities on LearnFormula are quantifiable in terms of hours, and are also verifiable, in that users receive documented evidence of their attendance via a certificate of completion after finishing a course (and this certificate is stored by LearnFormula indefinitely). Nearly 100,000 Canadian CPAs successfully satisfy their CPD requirements via LearnFormula on an annual basis.

What Students Are Saying

4.5 out of 5
Student's Choice
28 reviews
  • ML
    Michael L.
    starstarstarstarstar

    A very interesting primer for social media neophytes like me!

  • TL
    Twyla L.
    starstarstarstarstar

    Very informative for a person who is new to social media marketing

Frequently Asked Questions

We are a registered provider with 300+ associations and regulatory bodies worldwide. We operate across 27 global markets including Canada, the US, Australia, and the UK. Every course page clearly displays its specific accreditations. Upon completion, you receive a professional certificate that can be validated online. Our certificates include all necessary accreditation details, credit hours, and completion dates, and are formatted specifically to meet the submission requirements of most global regulatory bodies.

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