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Social Media Marketing & Digital Marketing Strategy

This course teaches you how to market your business for free, using Social Media Marketing and not paid advertising.

Created byMark Timberlake
IntermediateUpdated Jan 22, 2025

What You'll Learn

  • check_circleYou will learn what works and what does not work with online digital marketing and where to spend your time and effort.
  • check_circleYou will understand the psychology of the buyer journey and how you can map that to your social media marketing, content creation and sales process.
  • check_circleYou will also learn how to drive traffic to your website using Social Media Marketing and how to create content that will bring people to your site.

About This Course

This course teaches you how to market your business for free, using Social Media Marketing and no paid advertising.

*You Also Get Free Access To A Private But Very Popular Support Group!

All the content in this course is fully up to date for 2020 and with this course, you will get free access to a Private Social Media Marketing group on Facebook where you can get help and advice and all the latest news and tips as they happen!

The Science Of Social Media Marketing Do you want to understand the science and art of using Social Media Marketing to drive traffic to your website for free? Do you get frustrated with all the confusing advice on the internet and how everyone insists you need to waste money on Social Media Advertising? Do you want to learn tried and tested methods and the best practices for Social Media Marketing? Then this course is for you!

This course does NOT cover paid advertising or podcasting.

Topics Covered In This Course: Module 1 - Understanding Social Media Marketing Module 2 - Marketing As A Business Priority Module 3 - Understanding The Buyer Journey Module 4 - Bob's World View Marketing Module 5 - Social Media Marketing And Search Engine Optimisation - SEO Module 6 - Social Media Marketing Platforms Module 7 - Posting On Social Media Platforms Module 8 - Social Media Posting Ideas Module 9 - Creating A Social Media Post Module 10 - Community Based Marketing Module 11 - Building A Social Media Marketing Plan Module 12 - Social Media Marketing Case Studies Module 13 - Creating Your Social Media Profile Image Module 14 - Creating Social Media Images With Adobe Spark

Course Content

14 activities • 118 videos • duration: 7h 24m

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Understanding Social Media Marketing-Part110 videos • 41 min
  • videocamMod 01 - 01 Writing A Marketing Plan
    Duration 9:49
  • videocamMod 01 - 02 Free Group For Students
    Duration 0:36
  • videocamMod 01 - 03 Social Media Marketing Introduction
    Duration 0:50
  • videocamMod 01 - 04 Social Media Marketing Monster
    Duration 2:31
  • videocamMod 01 - 05 Free Vs Paid Traffic
    Duration 3:28
  • videocamMod 01 - 06 What Is Marketing
    Duration 9:40
  • videocamMod 01 - 07 What Is Media
    Duration 3:49
  • videocamMod 01 - 08 What Is Social
    Duration 6:40
  • videocamMod 01 - 09 Local Vs International
    Duration 3:02
  • videocamMod 01 - 10 Activities To Complete
    Duration 1:15
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Marketing As A Business Priority-Part17 videos • 21 min
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Understanding The Buyer Journey-Part19 videos • 40 min
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Bob's World View Marketing-Part16 videos • 29 min
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Social Media Marketing And Search Engine Optimisation - SEO-Part17 videos • 27 min
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Social Media Marketing Platforms-Part18 videos • 25 min
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Posting On Social Media Platforms-Part111 videos • 32 min
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Social Media Posting Ideas-Part19 videos • 23 min
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Creating A Social Media Post-Part110 videos • 30 min
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Community Based Marketing-Part19 videos • 22 min
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Building A Social Media Marketing Plan-Part17 videos • 22 min
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Social Media Marketing Case Studies-Part110 videos • 41 min
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Creating Your Social Media Profile Image-Part110 videos • 1.1 hours
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Creating Social Media Images With Adobe Spark-Part15 videos • 14 min

Your Instructor

Mark Timberlake

Online Marketing Specialist

menu_book5 courses
star60 reviews

Mark runs an online training company called SME Heroes, which specialises in training on all things to do with sales, online marketing, management and his personal passion of photography. He has extensive experience with online business in various forms over the last 15 years and loves to share his hard won lessons and techniques for online business success. In addition he also has over 12 years experience in online retail and over 6 years experience as a commercial photographer. This means he has a deep breadth of experience which comes through in his courses which are always designed to be easy to understand and to pass on the skills he has learned in a practical way.

Credit Information

Is this course eligible for my CPD requirements as a Canadian CPA?

Provincial regulators of CPAs in Canada do not require that independent providers of CPD be approved to offer courses. Instead, individual CPAs are responsible for assessing whether a CPD activity meets their requirements, and may take activities from any source provided those requirements are met.

Every course offered on LearnFormula is delivered by a qualified subject matter expert or learning organization, and advances learning objectives that are relevant to the responsibilities or professional competencies of Canadian CPAs. All activities on LearnFormula are quantifiable in terms of hours, and are also verifiable, in that users receive documented evidence of their attendance via a certificate of completion after finishing a course (and this certificate is stored by LearnFormula indefinitely). Nearly 100,000 Canadian CPAs successfully satisfy their CPD requirements via LearnFormula on an annual basis.

What Students Are Saying

4.6 out of 5
Student's Choice
29 reviews
  • TB
    Thomas W B.
    starstarstarstarstar

    Interesting - would have preferred more statistics and theory about various social media platforms and the advantages of using one over another or in combination

Frequently Asked Questions

We are a registered provider with 300+ associations and regulatory bodies worldwide. We operate across 27 global markets including Canada, the US, Australia, and the UK. Every course page clearly displays its specific accreditations. Upon completion, you receive a professional certificate that can be validated online. Our certificates include all necessary accreditation details, credit hours, and completion dates, and are formatted specifically to meet the submission requirements of most global regulatory bodies.

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