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Storytelling in Business - how to start

In this course you will learn how to start using Storytelling in your Business and what Elements are mandatory for telling great Stories.

Created byAnne Howanietz
BeginnerUpdated Dec 24, 2020

What You'll Learn

  • check_circleLearn how to use Storytelling for your business
  • check_circleImprove your Communication Skills
  • check_circleLearn Tipps and Tricks for better Storytelling
  • check_circleLearn how the impact Storytelling has on your Business Communication

About This Course

We live in a world filled with hundreds of information we have to handle every day. Most people still only tell facts and figures that rarely catch our interest then make us want to know more. People listen to and buy from people they are emotionally engaged with, so what can you do to make them actually feel what you are talking about? Use the power of storytelling to make your point by learning about the main elements that good stories are made of.

You will learn how to use storytelling to easily get your audience's attention and be able to tell a catching story that sticks in your audience's minds. We'll be discussing which elements you can use to tell better stories.

Together we will find out what is important for your audience and how you can figure this out.

Become a real storyteller and learn to tell great stories.

Course Content

5 activities • 9 videos • duration: 1h 7m

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Introduction-Part12 videos • 3 min
  • videocamWelcome
    Duration 1:20
  • videocamLearning outcomes
    Duration 2:18
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Does Storytelling really work?-Part11 videos • 5 min
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Why Stories matter and why they work-Part13 videos • 22 min
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Most important Elements for Effective Storytelling-Part12 videos • 30 min
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Tipps and Tricks-Part11 videos • 6 min

Your Instructor

Anne Howanietz

menu_book1 courses
star6 reviews

I support innovative Companys in finding the Vision that supports them in establishing themselves as a brand and bonding all employees to a motivated team. I am also a Coach and Trainer for Storytelling. I worked as a team leader for a global consulting company for 10 years, managed to get an ISAE certificate for my department, and have experience in Audit with one of the big 4. I currently operate communication and business development training and give in-class and on-line seminars to companies and entrepreneurs. ​ I have made many podcast and online conference appearances and published articles in Global Woman and online. I was a resort leader at the entrepreneurship resort in 2020 and am a member of JCI.

Credit Information

Is this course eligible for my CPD requirements as a Canadian CPA?

Provincial regulators of CPAs in Canada do not require that independent providers of CPD be approved to offer courses. Instead, individual CPAs are responsible for assessing whether a CPD activity meets their requirements, and may take activities from any source provided those requirements are met.

Every course offered on LearnFormula is delivered by a qualified subject matter expert or learning organization, and advances learning objectives that are relevant to the responsibilities or professional competencies of Canadian CPAs. All activities on LearnFormula are quantifiable in terms of hours, and are also verifiable, in that users receive documented evidence of their attendance via a certificate of completion after finishing a course (and this certificate is stored by LearnFormula indefinitely). Nearly 100,000 Canadian CPAs successfully satisfy their CPD requirements via LearnFormula on an annual basis.

What Students Are Saying

3.8 out of 5
Student's Choice
6 reviews

Frequently Asked Questions

We are a registered provider with 300+ associations and regulatory bodies worldwide. We operate across 27 global markets including Canada, the US, Australia, and the UK. Every course page clearly displays its specific accreditations. Upon completion, you receive a professional certificate that can be validated online. Our certificates include all necessary accreditation details, credit hours, and completion dates, and are formatted specifically to meet the submission requirements of most global regulatory bodies.

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