Transform static environmental scans into actionable strategies that drive real-world execution.
This course examines the application of SWOT analysis beyond traditional brainstorming to ensure a more rigorous and scientific approach to environmental scanning. It covers the historical origins of the framework and provides techniques for identifying root causes within internal and external factors. The curriculum details the process of calibrating findings to develop specific attacking, defensive, and developmental strategies. Finally, it addresses the transition from strategy crafting to implementation, including methods for defining objectives and monitoring execution.
Topics Covered:
2 activities • 14 videos • duration: 1h 15m
Co-Founder | Business Strategist | Author | Speaker | Creator of the STORM™ Methodology and Symmetrix™ Business Performance Assessment
Cobus Terblanche is the co-founder of a successful management consulting firm and a seasoned business strategist with over 35 years of experience in consulting, coaching, mentoring, training, and business development. As an author, conference speaker, workshop presenter, and part-time lecturer, he is passionate about helping individuals and organisations achieve sustainable growth and lasting success. He is the creator of the STORM™ Business Change Methodology, widely used across South Africa and incorporated into university curricula, as well as Symmetrix™, a comprehensive business performance assessment instrument designed to drive organisational excellence. Driven by a commitment to productivity, innovation, and leadership, Cobus continues to inspire positive change and contribute meaningfully to building stronger organisations, communities, and economies.
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