Writing Every Word Your Business or Brand Needs
Unlock the power of words and learn to write compelling copy that captivates, converts, and builds your brand. This beginner-friendly course is your ultimate copywriting starter kit, packed with over 50 real-world examples from successful brands both big and small. Whether you're a business owner, freelancer, or aspiring marketer, you'll gain the tools and techniques to craft persuasive messaging that resonates with your ideal audience.
Through engaging lessons and hands-on exercises, you’ll discover how to shape every aspect of your brand's voice—from taglines and product descriptions to social media posts and press releases. You'll also learn the key differences between copywriting and content writing, understand your audience, and develop a tone that sets you apart. By the end, you'll walk away with a practical blueprint to confidently write high-impact marketing copy across platforms.
3 activities • 10 videos • duration: 1h 24m
Published writer, editor and author
Rosie Bell writes words and rights words. Rosie is a published writer, editor and author of the books ‘Escape to Self’ and 'The Art & Business of Travel Writing'. Her work has appeared in high-profile publications on both sides of the Atlantic (BBC, Condé Nast Traveler, Forbes Travel Guide, Lonely Planet). The English language is her preferred tool and she works with brands and individuals to weave words into stories that inspire.
Provincial regulators of CPAs in Canada do not require that independent providers of CPD be approved to offer courses. Instead, individual CPAs are responsible for assessing whether a CPD activity meets their requirements, and may take activities from any source provided those requirements are met.
Every course offered on LearnFormula is delivered by a qualified subject matter expert or learning organization, and advances learning objectives that are relevant to the responsibilities or professional competencies of Canadian CPAs. All activities on LearnFormula are quantifiable in terms of hours, and are also verifiable, in that users receive documented evidence of their attendance via a certificate of completion after finishing a course (and this certificate is stored by LearnFormula indefinitely). Nearly 100,000 Canadian CPAs successfully satisfy their CPD requirements via LearnFormula on an annual basis.
Very informative and well presented
