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The Complete Email Marketing Course for Small Businesses

Learn how to create standard and automated email campaigns with tools like MailChimp and grow your business and sales

Created byBen Silverstein
IntermediateUpdated Jun 15, 2025

What You'll Learn

  • check_circleEmail marketing statistics
  • check_circlePopular email marketing tools
  • check_circleHow to create a standard email campaign
  • check_circleHow to create an automated email campaign
  • check_circleHow to create a drip email campaign

About This Course

Email marketing is one of the most powerful tools to grow your business, boost sales, and connect with your audience. This beginner-friendly course walks you through every step—from building your first email list to creating campaigns, setting up automation, and analyzing performance. Whether you're an entrepreneur, small business owner, or just getting started in digital marketing, you’ll learn the core skills to launch effective email campaigns with confidence.

With hands-on examples using tools like MailChimp, you’ll discover best practices, time-saving automation tips, and how to find great free content to enhance your emails. By the end of the course, you’ll be fully equipped to grow your business through smart, strategic email marketing.

Course Content

6 activities • 9 videos • duration: 58m

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Introduction-Part11 videos • 10 min
  • videocamIntroduction - Why Email Marketing is Important
    Duration 10:15
add
Creating a List-Part12 videos • 1 quiz • 10 min
add
Building Your Campaigns-Part13 videos • 28 min
add
GDRP & Email-Part11 videos • 1 quiz • 3 min
add
Reporting-Part11 videos • 4 min
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Recap & Thank You-Part11 videos • 0 min

Your Instructor

Ben Silverstein

Digital Media Professional

menu_book8 courses
star743 reviews

I'm an award winning digital media professional with over a decade and a half of experience working in the digital space. In that career I've negotiated countless contracts as both a buyer and seller. I’ve even negotiated multi-million dollar contracts with Fortune 500 brands, some of which took over a year to finalize. Since 2015 my online courses have been taken by over 60,000 students around the world, with thousands of five-star reviews. When I'm not teaching, I work full time in the advertising space, speak at conferences, or I'm at home in NYC watching the Buffalo Bills! I can't wait to see you in class!

Credit Information

Is this course eligible for my CPD requirements as a Canadian CPA?

Provincial regulators of CPAs in Canada do not require that independent providers of CPD be approved to offer courses. Instead, individual CPAs are responsible for assessing whether a CPD activity meets their requirements, and may take activities from any source provided those requirements are met.

Every course offered on LearnFormula is delivered by a qualified subject matter expert or learning organization, and advances learning objectives that are relevant to the responsibilities or professional competencies of Canadian CPAs. All activities on LearnFormula are quantifiable in terms of hours, and are also verifiable, in that users receive documented evidence of their attendance via a certificate of completion after finishing a course (and this certificate is stored by LearnFormula indefinitely). Nearly 100,000 Canadian CPAs successfully satisfy their CPD requirements via LearnFormula on an annual basis.

What Students Are Saying

4.2 out of 5
Student's Choice
13 reviews
  • SB
    Sherry B.
    starstarstarstarstar

    The course was very helpful and easy to understand. I learned practical strategies for email marketing, creating campaigns, building an email list, and engaging with customers. The lessons were useful and relevant to small businesses.

  • GL
    Gwendalina L.
    starstarstarstarstar

    Very very, very interesting! It helped me to know how to start email marketing. He gave a lot of tips and showed free resources on the web. I highly recommend!

  • LJ
    Laurie J.
    starstarstarstarstar

    ok - i was looking for information on designing campaign in regards to fonts and content formats allowed

Frequently Asked Questions

We are a registered provider with 300+ associations and regulatory bodies worldwide. We operate across 27 global markets including Canada, the US, Australia, and the UK. Every course page clearly displays its specific accreditations. Upon completion, you receive a professional certificate that can be validated online. Our certificates include all necessary accreditation details, credit hours, and completion dates, and are formatted specifically to meet the submission requirements of most global regulatory bodies.

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