Learn how to create standard and automated email campaigns with tools like MailChimp and grow your business and sales
Email marketing is one of the most powerful tools to grow your business, boost sales, and connect with your audience. This beginner-friendly course walks you through every step—from building your first email list to creating campaigns, setting up automation, and analyzing performance. Whether you're an entrepreneur, small business owner, or just getting started in digital marketing, you’ll learn the core skills to launch effective email campaigns with confidence.
With hands-on examples using tools like MailChimp, you’ll discover best practices, time-saving automation tips, and how to find great free content to enhance your emails. By the end of the course, you’ll be fully equipped to grow your business through smart, strategic email marketing.
Digital Media Professional
I'm an award winning digital media professional with over a decade and a half of experience working in the digital space. In that career I've negotiated countless contracts as both a buyer and seller. I’ve even negotiated multi-million dollar contracts with Fortune 500 brands, some of which took over a year to finalize. Since 2015 my online courses have been taken by over 60,000 students around the world, with thousands of five-star reviews. When I'm not teaching, I work full time in the advertising space, speak at conferences, or I'm at home in NYC watching the Buffalo Bills! I can't wait to see you in class!
Provincial regulators of CPAs in Canada do not require that independent providers of CPD be approved to offer courses. Instead, individual CPAs are responsible for assessing whether a CPD activity meets their requirements, and may take activities from any source provided those requirements are met.
Every course offered on LearnFormula is delivered by a qualified subject matter expert or learning organization, and advances learning objectives that are relevant to the responsibilities or professional competencies of Canadian CPAs. All activities on LearnFormula are quantifiable in terms of hours, and are also verifiable, in that users receive documented evidence of their attendance via a certificate of completion after finishing a course (and this certificate is stored by LearnFormula indefinitely). Nearly 100,000 Canadian CPAs successfully satisfy their CPD requirements via LearnFormula on an annual basis.
