Nothing is more important to the success of your career and practice than your ability to communicate your ideas clearly, persuasively, and proactively.
Nothing is more important to the success of your career and practice than your ability to communicate your ideas clearly, persuasively, and proactively.
The best ideas mean nothing unless you can convince people of the value of what you are proposing.
This course will help you explain the benefits of your services and the strategy you want your clients to pursue.
Here are a few ideas from the course:
We make the vast majority of our important decisions in life and business more on how we feel about the issue than what we think about it. This course will teach you how to appeal to the emotional side of our decision making process. Empathy is your most powerful tool in communicating and persuading others. We must constantly translate and interpret any important concept so others understand us.
Bob Berkowitz has been a communications coach and consultant for lawyers, accountants, CEOs, Prime Ministers for twenty years.
Previously, he was a White House correspondent for CNN, a reporter for ABC News, the “Today” how, and a talkshow host for CNBC.
Media/Presentation Trainer | Speaker | Consultant
Bob Berkowitz invested his passion for effective, powerful, and persuasive communications to build a storied career in media. He was a White House correspondent for CNN, a reporter for ABC News, the “Today” show, and a talk show host for CNBC. Today, Bob is a globally recognized communications trainer. His work involves helping clients—be they business executives, authors, or government leaders—to create compelling, memorable messages about who they are, what they stand for and why others should care. He then coaches them to communicate those messages clearly and persuasively. Through his decades of experience, Bob has successfully prepared his clients for television appearances, keynote speeches, investor days, on-stage interviews, sales presentations, entrepreneurial pitches, and campaign communications. He encourages clients to take charge of media interviews rather than respond passively to questions. His presentation training principles help create more dynamic, attention grabbing and memorable communicators – regardless of their prior speaking experience. He has also sharpened the interviewing skills of executives who were tasked to find out what customers really think about the company, and its products and services. Political candidates both overseas and in the U.S. have gained tremendous knowledge on how to ace media interviews, make outstanding speeches, and successfully do “The Ask.” Doctors in several hospitals learned from Bob how to better communicate with patients, nurses and fellow physicians. He has worked with countless entrepreneurs to help them make their case to investors, customers, and prospective employees. Bob is the recipient of an Overseas Press Club award for his reporting and a journalism citation from The Freedom Foundation. Bob and his wife, Susan Yager, and their dog Watson and cat DJ live and work in Manhattan and the East End of Long Island.
Provincial regulators of CPAs in Canada do not require that independent providers of CPD be approved to offer courses. Instead, individual CPAs are responsible for assessing whether a CPD activity meets their requirements, and may take activities from any source provided those requirements are met.
Every course offered on LearnFormula is delivered by a qualified subject matter expert or learning organization, and advances learning objectives that are relevant to the responsibilities or professional competencies of Canadian CPAs. All activities on LearnFormula are quantifiable in terms of hours, and are also verifiable, in that users receive documented evidence of their attendance via a certificate of completion after finishing a course (and this certificate is stored by LearnFormula indefinitely). Nearly 100,000 Canadian CPAs successfully satisfy their CPD requirements via LearnFormula on an annual basis.
