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Visual Marketing 101: Learn How to Make Your Brand Stand Out

This course is all about effective visual marketing. Get ready to take your marketing to 'meh' to 'AMAZING!".

Created byLiz Azyan
BeginnerUpdated Apr 30, 2020

What You'll Learn

  • check_circleUnderstand the key elements of visual branding
  • check_circleCreate a visual identity that reflects your brand’s personality
  • check_circleLearn how to use design tools and templates effectively
  • check_circleDevelop a cohesive and consistent look across all platforms

About This Course

This course will help you turn your brand from ordinary to outstanding using the power of visual marketing. You'll discover how to create a strong and memorable visual brand identity that truly reflects your business. Whether you're launching a new brand or refreshing an existing one, you'll learn how to design a look that captures attention and builds trust.

Through simple, step-by-step lessons, you'll explore how to choose colors, fonts, images, and layouts that work together to tell your brand’s story. By the end, you’ll have the tools and confidence to build a cohesive, professional visual brand.

Course Content

11 activities • 11 videos • duration: 1h 34m

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How Our Brains Processes Images-Part11 videos • 4 min
  • videocamHow Our Brain Processes Images
    Duration 4:49
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Facts Bore, Story Sells-Part11 videos • 4 min
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Building Your Visual Brand-Part11 videos • 2 min
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Create Your Mood Board-Part11 videos • 29 min
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Be Colour Clever-Part11 videos • 10 min
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In VBL we Trust-Part11 videos • 7 min
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Creating Engaging Visual Content-Part11 videos • 13 min
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Get More Visual Super Power-Part11 videos • 5 min
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Advertising Visuals That Convert-Part11 videos • 6 min
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Visual Content Tools & Creators Tips-Part11 videos • 6 min
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Bonus — My A to your Q-Part11 videos • 3 min

Your Instructor

Liz Azyan

Digital Consultant

menu_book7 courses
star77 reviews

I'm a digital marketing & business consultant and CEO & Founder of LGEO Research and Digital Matchbox. I love to help other aspiring online businesses build and profit from their digital business. I've been awarded the prestigious Google Fellowship award for the work and impact I've made in social media and digital engagement, named one of the Top 50 Marketing & Advertising Influencers in the UK and I have also been featured in various publications, namely The Guardian, The Huffington Post, Social Media Examiner, CIPR, Tech President, Computer Weekly, on the cover of The Drum & Business Rocks magazine and many more. I have also been invited to speak on the topic of digital engagement in several events around the world.

Credit Information

Is this course eligible for my CPD requirements as a Canadian CPA?

Provincial regulators of CPAs in Canada do not require that independent providers of CPD be approved to offer courses. Instead, individual CPAs are responsible for assessing whether a CPD activity meets their requirements, and may take activities from any source provided those requirements are met.

Every course offered on LearnFormula is delivered by a qualified subject matter expert or learning organization, and advances learning objectives that are relevant to the responsibilities or professional competencies of Canadian CPAs. All activities on LearnFormula are quantifiable in terms of hours, and are also verifiable, in that users receive documented evidence of their attendance via a certificate of completion after finishing a course (and this certificate is stored by LearnFormula indefinitely). Nearly 100,000 Canadian CPAs successfully satisfy their CPD requirements via LearnFormula on an annual basis.

What Students Are Saying

4.6 out of 5
Student's Choice
5 reviews

Frequently Asked Questions

We are a registered provider with 300+ associations and regulatory bodies worldwide. We operate across 27 global markets including Canada, the US, Australia, and the UK. Every course page clearly displays its specific accreditations. Upon completion, you receive a professional certificate that can be validated online. Our certificates include all necessary accreditation details, credit hours, and completion dates, and are formatted specifically to meet the submission requirements of most global regulatory bodies.

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