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  2. /Marketing
  3. /Digital Marketing

Why Developing Your Video Marketing Strategy is Essential

Essential Training from A to Z

Created byJimmy Newson
IntermediateUpdated Feb 25, 2021

What You'll Learn

  • check_circleHow to Create Your Video Marketing Strategy
  • check_circleHow to Source Video Topic Ideas
  • check_circleThe Type of Marketing Videos You Can Produce
  • check_circleHow to Optimize Videos for Conversion
  • check_circleWhat Tools You Can Use to Create Videos

About This Course

Video is no longer a luxury in marketing—it’s a business growth essential. With online video proven to be 600% more effective than print and direct mail combined (Diode Digital), this course is designed to help you harness the full potential of video marketing to build authority, boost engagement, and grow your brand.

You’ll learn how to develop a strategic video marketing plan, identify the right types of videos for your audience, and create content that drives results. Whether you're a business owner, marketer, or content creator, this course equips you with the insights and skills needed to connect with your ideal customers through the most engaging medium available today—video.

Course Content

2 activities • 29 videos • duration: 1h 26m

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Section 129 videos • 1.4 hours
  • videocam1 Introduction
    Duration 1:16
  • videocam2 What is Video Marketing
    Duration 1:59
  • videocam3 About this Presentation
    Duration 1:21
  • videocam4 Biggest Mistake
    Duration 2:08
  • videocam5 Myths About Video
    Duration 4:49
  • videocam6 Video Marketing Statistics
    Duration 4:23
  • videocam7 Generating Leads with Video
    Duration 5:44
  • videocam8 Five Step Process
    Duration 0:35
  • videocam9 Keyword Research-Part 1
    Duration 2:57
  • videocam10 Keyword Research-Part 2
    Duration 3:31
  • videocam11 Sourcing Additional Content
    Duration 3:20
  • videocam12 Types of Marketing Videos
    Duration 1:54
  • videocam13 Vlog Videos
    Duration 6:24
  • videocam14 Culture Videos
    Duration 4:03
  • videocam15 Lead Gen Videos
    Duration 2:30
  • videocam16 Thank You Videos
    Duration 2:53
  • videocam17 Sales Videos
    Duration 2:20
  • videocam18 Live Video Streaming
    Duration 3:05
  • videocam19 Webinars
    Duration 2:28
  • videocam20 Advertising Videos
    Duration 1:52
  • videocam21 More Marketing Videos
    Duration 5:33
  • videocam22 Optimizing Your Videos
    Duration 4:20
  • videocam23 Call-To-Actions
    Duration 2:15
  • videocam24 Video Hardware
    Duration 3:30
  • videocam25 Other Options to Produce Video
    Duration 2:01
  • videocam26 Editing Software
    Duration 0:50
  • videocam27 Video Platforms
    Duration 2:57
  • videocam28 Publishing and Marketing
    Duration 4:52
  • videocam29 Conclusion
    Duration 1:04
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Quiz-Part11 quiz

Your Instructor

Jimmy Newson

Marketing Director | New York Marketing Association - Inbound Sales and Marketing Consultant

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star2 reviews

As the marketing director of the New York Marketing Association, I am a multi-certified inbound marketing and sales consultant, as well as an author of several popular sales and marketing ebooks. I have worked with local and national brands including NARAS, (Grammys), People Magazine, AT&T, Microsoft, AOL, New York-Presbyterian Hospital, St. Mary’s Healthcare System for Children, Smart Hustle Magazine and the list goes on. Through my coaching, consulting, and public speaking, I effectively teach businesses how to initiate effective online marketing strategies. I am also an NYC Career and Technical Education (CTE) Business & Finance Commission Member. You can connect with me on Twitter at @jimmynewson1 or on LinkedIn at linkedin.com/in/jimmynewson.

Credit Information

Is this course eligible for my CPD requirements as a Canadian CPA?

Provincial regulators of CPAs in Canada do not require that independent providers of CPD be approved to offer courses. Instead, individual CPAs are responsible for assessing whether a CPD activity meets their requirements, and may take activities from any source provided those requirements are met.

Every course offered on LearnFormula is delivered by a qualified subject matter expert or learning organization, and advances learning objectives that are relevant to the responsibilities or professional competencies of Canadian CPAs. All activities on LearnFormula are quantifiable in terms of hours, and are also verifiable, in that users receive documented evidence of their attendance via a certificate of completion after finishing a course (and this certificate is stored by LearnFormula indefinitely). Nearly 100,000 Canadian CPAs successfully satisfy their CPD requirements via LearnFormula on an annual basis.

What Students Are Saying

4.5 out of 5
Student's Choice
2 reviews

Frequently Asked Questions

We are a registered provider with 300+ associations and regulatory bodies worldwide. We operate across 27 global markets including Canada, the US, Australia, and the UK. Every course page clearly displays its specific accreditations. Upon completion, you receive a professional certificate that can be validated online. Our certificates include all necessary accreditation details, credit hours, and completion dates, and are formatted specifically to meet the submission requirements of most global regulatory bodies.

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